Symphony

The Evolution of Symphony

My research strategy included a deep focus on ethnography. I led onsite research studies across UK, France, Germany, Nordics, APAC and USA.
I guided strategic conversations to steer the over-arching product direction according to customer needs
I studied usage analytics to understand behaviour patterns and figure out which qualitative research methods to utilise to understand why

I collaborated with Product & Design to scope out needs and utilize mixed methods research including contextual interviews, usability & concept testing, diary studies, tree studies & surveys
I tracked research impact ROI (by measuring task success rates & engagement)
I employed a holistic evaluative research approach: Unmoderated and moderated testing, in-person and remote, hallway and guerilla Testing

I evangelised for design-test-learn iterative design processes during a complete product re-design
I synthesized findings, focusing teams on key, actionable insights, and socialised for broader company awareness e.g. collaborative affinity mapping|
I advocated to others (including C-level) on the importance of learning about our users e.g. through Lunch & Learns, creating highlight reels